The Challenge
Communicate Nissan's competitive offer proposition and deliver cut through against increasingly aggressive competitor activity.

The solution
Nissan's individual offers are not that different to the competition, but when packaged together, they’re unrivalled. We developed a campaign with a tabloid newspaper look and feel, with bold senstaionalised headlines and long copy. The benefits of the model or offer were woven through the story, giving Nissan a very different approach to the rest of the market place. A full suite of materials was produced, including the dealer guide which took the form of a mini tabloid newspaper.