The Challenge
Tell people how Nissan's sports cars have outperformed their German rivals.

The solution
We launched a campaign the day before England played Germany in the World Cup, mocking their efforts on the track. Competitors' cars were parked outside Porsche and Audi dealerships with decals declaring their wish to be a GT-R or 370Z. While at Goodwood Festival of Speed, the 370Z Roadster pulled no punches with decals resembling WWl pilot tallies of kills. Finally a DM pack brought a smile to the faces of many, Audi and Porsche drivers included.