The Challenge
Launch McWilliam's Wines in an already over-crowded market place.

The solution
We found the McWilliams to be an Australian wine-making family of larger-than-life characters. We built the campaign around key members and showed how uncompromising they were in their pursuit of quality wines. Illustrations by Seb Kruger and copy written with a distinct Aussie flavour helped bring the family to life and gave the campaign real standout in the press, in store and online.