Callaway Kings of Distance

Callaway is the old man of the golfing industry. For the launch of their two new drivers, they ran a one day event called the Kings Of Distance with Joe Miller, the World's Long Drive champion, who can hit the ball an incredible 400+yrds. Our job was to get the brand in the minds of younger players via a social media campaign supporting the event.

Meet Angry Balls. Five Callaway golf balls turned into angry characters. We asked the social community which Angry Ball Joe would hit furthest to win a year's supply of Callaway golfballs.

The result? #AngryBalls received 1million impressions over two days on Twitter. Brand awareness increased by 300% with over 1.9 million impressions of Callaway.