Drawing Strength for Iron Deficiency

Iron deficiency affects millions of women, yet it is still brushed off or simply accepted as part of everyday life. For Iron Deficiency Day, Drawing Strength set out to change that. Inspired by real conversations from women living with exhaustion, brain fog and emotional strain, the campaign gave voice to experiences that are too often ignored.

Five women were invited to show what iron deficiency feels like, turning lived experience into bold, expressive illustration. Activated across social, digital and real-world platforms, it encouraged women to recognise their symptoms and speak up for the care they.

Awarded Silver at the PM Awards 2026