The Challenge
Create a multi-media campaign that builds on Nissan Juke's campaign theme of Built to Thrill.

The solution
We created an online hub with the world's only thrill technician, Brendan Walker whose job it was to explore the world of thrill. People could go online to take the Thrill Test, watch videos of Brendan's experiments and win prizes.

We sponsored the Adventure Seekers Film Festival and created a brand partnership with The Dark Knight Rises - the year's most thrilling movie and DVD pre-Christmas release.

To raise awareness we recreated the Juke TVC with scenes from the Dark Knight Rises movie. We worked with Batman storyboard artists Gabriel Hardman to create an iconic press campaign. And utlising Blippar, we made the ad come to life so that consumers could further immerse themselves online.

We gave away tickets to the movie premiere and delivered inserts in the DVD release. And the ultimate prize was a one-off Dark Knight Rises Juke Nismo, designed in collaboration with Christopher Nolan. The campaign went on to thrill judges, winning the Marketing Week Engage Awards 2013.